Prime Television Limited is an Australian public listed company. It operates as a free-to-air television broadcaster in Australia and New Zealand. The Prime Network was formed in Australia as a result of Australian Government legislation (beginning in 1989) designed to give all Australians equal access to "free-to-air" television. Prime Television New Zealand was established in 1998, immediately covering 95% of the country and utilising the worlds most advanced transmission technology. In 2001, Prime announced a joint venture with the Nine Network in Australia pursuant to which Nine would provide programming, marketing and managerial support in exchange for an option to accrue 50% of Prime New Zealand.Since 1989, GWN was acquired, as well as a new licence in Mildura (Vic). Prime also broadcasts in Griffith NSW, under licence to another operator.In Australia, the licensed viewing area covers the regional locations of Northern and South.