The companys Network Ten affiliate stations operate in Victoria, southern and northern New South Wales and Queensland, with a potential reach of over 28% of the Australian population or 5.7 million people. The company has a presence in every major regional centre in the eastern states. The advertising market revenue available to Southern Cross Ten is approximately $505 million.Southern Cross Ten delivers a common program stream to consumers along the eastern seaboard, but where appropriate is able to customise and localise programming and advertising.The company has agreed on affiliation rates with Network Ten, involving a stepped rise in fees, linked to revenue, over the next ten years The networks ratings grew substantially during the year across all demographics but especially with younger viewers. Coverage of AFL football and motorsport as well as several locally produced and overseas programs, including Big Brother III, Rove Live...
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